From regulation changes to the heightened interest in all things ESG to an increased demand for personalized investor offerings, 2019 was nothing short but exciting and a little bit challenging. If anything, we learned how important the role fund marketing and investor relations teams play for hedge funds, private equity, and traditional asset management firms in building trusting relationships with clients and creating the unique value investors are increasingly seeking.
Here's a look at our 5 most popular insights from 2019:
1. 2019 Investor Relations Survey Report
By Imagineer + Hedge fund research (hfr)
Experience the world of Investor Relations and Fund Marketing through the eyes of the women and men working in these roles at hedge funds, private equity, and traditional asset management firms ranging in AUM from under $250 million to over $30 billion.
2. Is Your Company Trustable or Trustworthy?
By Jeremie Bacon
Do you know the difference between "trustworthy" and "trustable"? Explore the subtle differences in the definitions of the two words to ensure your firm is whole-heartedly aligning its interests with those of its clients.
3. Being Extreme: Parallels between endurance sports and business
By Jeremie Bacon
Discover the similarities between endurance sports and the asset management industry. At first glance, they might seem vastly different, but in this article, Imagineer's CEO, Jeremie, explores the overlap between these two parts of his life and how it's becoming a growing trend in the asset management industry.
4. 10 Outstanding Asset Management Website Designs
By Aaron korte
Hedge funds, private equity, and traditional asset management firms are increasingly sporting modern website designs, thoughtful branding techniques, and meaningful storytelling to leave a lasting impression on website visitors. Check out how these 10 asset managers absolutely nailed their digital presence.
5. Championing ESG in Your Investor Relations & Marketing Strategies Event Recap
By ashley kramer
With an increasing amount of capital invested in ESG-like strategies year over year, many asset managers have been looking for ways to embrace ESG in their firm’s value proposition and even in their product offerings. Discover the key takeaways from our first MIR Forum event on Championing ESG in Your Investor Relations & Marketing Strategies.