Here's the Inside Scoop on Our Merger With Synap!

Ashley Kramer wrote this on February 22, 2018

We are delighted to share we've merged with Synap Software Labs, a maker of cloud-based investment research, due diligence and account management applications. Combining the companies, which will operate under the Imagineer name, enables us to build on our shared vision to provide the best portfolio of cloud-based software and services to the asset management industry. 


Since our founding in 1998, we have been committed to transforming the way fund marketing and relationship management professionals engage with and service their clients. We are thrilled to join forces with the Synap team, whose rich experience in building Software-as-a-Service (SaaS) products for the investment management and CRM software industries complements our own.

We've teamed up Jeremie Bacon, who will serve as CEO, alongside Erol Dusi, who will continue to serve as President of the combined firm. The rest of the Synap team, including co-founders, Michael Boeke and Matt Mitchell, are all veterans of Backstop Solutions Group, another software company catering to the alternative asset management industry. And rounding out the executive team, is our own Avi Giladi as VP of Engineering.

"Over more than a decade, Erol and I built a strong friendship that evolved out of mutual respect, shared values, and healthy competition," shared Jeremie. "Bringing our teams together enables us to leverage our passion for serving clients and our never-ending commitment to engineering the best cloud-based products in the market." 

As a result of the merger, our clients will be able to take advantage of an expanded product suite and benefit from the exhaustive industry knowledge and experience of the integrated teams. Imagineer's award-winning Clienteer and WebVision cloud-based platforms represent the most robust relationship management solution for investor relations and fund marketing professionals in the hedge fund and institutional asset management industries. Synap enables investment professionals at asset allocators to obtain a holistic view of their manager research, operational due diligence, and portfolio management functions. 


Here's what you can look forward to as a result of the merger:

Better products for customers of all types. Our company now has more products than ever to help investor relations, fund marketing, and due diligence teams work efficiently and get more done. 

Higher quality results. With our combined expertise in engineering SaaS applications, you will continue to enjoy frequent improvements and feature enhancements.

Accelerated growth and scale. In conjunction with the merger, we also secured a significant follow-on investment from our primary backer, the Kemmons Wilson Companies.

We’re looking forward to taking this exciting next step with the Synap team as we set out to transform the asset management industry with pragmatic and intelligently designed solutions!  


By: Ashley Kramer